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© 2019 Betty Zhang Art . All Rights Reserved

The product needed to take a more human centered design approach & we mapped the users & found user objectives through research. I found the problem was that many translators were signing up to earn income but not enough clients signed up needing translators. So we designed the platform to be as user-friendly as possible for the client side, adding features to interest clients through content & expertise. Regularly, I designed visuals to show the diversity of our global users to ensure client trust in the product’s expertise. The outcome is that user base grew in locations where the app was not previously used.

Website mock-ups & infographics used in promoting the product